Information on each of the categories of the Western Australian Tourism Awards is provided on the linked pages below.
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1. Major Tourist Attractions
This category is for attractions which
a) market primarily to national and/or international audience; and
b) are considered a hallmark destination in their own right. They may be publicly or privately owned and can operate in conjunction with a natural attraction or on their own.
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2. Tourist Attractions
This category is open to attractions of state/territory importance which
a) market primarily to intrastate and/or interstate visitors; and
b) significantly contribute to the tourism experience within their metropolitan or country region. Attractions may be developed in conjunction with a natural attraction or on their own.
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3. Major Festivals & Events
This category is open to hallmark
festivals or events that
a) create substantial economic impact,
b) attract visitors from interstate and/or overseas,
c) generate national or international media profile; and
d) positively promote the destination.
They may be one-off or recurring
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4. Festivals & Events
This category is open to festivals or events that
a) create substantial economic impact within the local community,
b) attract visitors from intrastate and/or interstate,
c) generate regional media profile; and
d) positively promote the destination.
They may be one-off or recurring.
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5. Ecotourism
This category aims to recognise ecologically sustainable tourism with a primary focus on experiencing natural areas that foster environmental and cultural understanding, appreciation and conservation.
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6. Heritage & Cultural Tourism
This category aims to recognise tourism operations that foster a greater understanding of history, heritage and/or culture. Entrants should offer visitors an insight into Australias history, heritage and its contemporary culture.
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7. Indigenous Tourism
This category recognises tourism operations that foster a greater understanding of Indigenous culture, history and traditions.
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8. Specialised Tourism Services
This category is open to specialised tourism services, retailers or facilities that enhance the visitor experience and integrate with other tourism products. Entry is open but not limited to service providers, shopping precincts, retailers of souvenirs, artefacts and art, boutique breweries, airports, computer information systems, member services, money exchange services, language and interpreter services.
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9. Visitor Information & Services
This category is open to Visitor Information Centres, Regional Tourist Associations and Regional Tourism Organisations to recognise their integrated focus on the provision of services to the visitor e.g. reservation service, information delivery. This category is not designed for specific marketing and promotion campaigns.
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10. Meetings & Business Tourism
This category is open but not limited to conference facilities and other meetings industry operators service providers and suppliers who maximise the tourism experience for meetings and business travellers.
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11. Major Tour and/or Transport Operators
This category is open to tour and/or transport operators with 15 or more annual fulltime equivalent employees. It is not a transport award but does recognise a major contribution to tourism through the provision of tour guiding services and transport services. Entrants must offer a tourism experience as a significant part of their operation.
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12. Tour and/or Transport Operators
This category is open to tour and transport operators with fewer than 15 annual fulltime equivalent employees. It is not a transport award but does recognise a significant contribution to tourism through the provision of tour guiding services and transport services. Entrants must offer a tourism experience as a significant part of their operation.
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13. Adventure Tourism
This category is open to operators
providing adventure tourism
experiences that involve active
customer participation. Examples could
include but are not limited to rafting,
ballooning, bushwalking, scuba diving,
rock climbing, four-wheel driving,
fishing, horse riding and abseiling.
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14. Tourism Marketing
This category recognises excellence in a particular tourism marketing activity that fosters a greater awareness of a region or product. This can include, but is not limited to, advertising or PR campaigns, publications, and trade/media/consumer events.
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15. Tourism Education & Training
This category is open to individual tourism businesses and tourism education and other registered training providers (RTOs) working to raise professional standards within the tourism industry by delivering tourism training including online.
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16. Tourism Restaurants & Catering Services
This category is open to all restaurants and catering services offering a tourism experience and/or servicing the tourism industry. It is not a food award but does recognise a significant contribution to tourism through the provision of food and beverage. Entry is open but not limited to hotel or stand-alone restaurants, event caterers, pubs and cafιs.
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17. Tourism Wineries
This category is open to all wineries offering a tourism experience. It is not a wine award, but does recognise wineries making a significant contribution to tourism. Entry is open but not limited to wineries offering cellar door sales, tastings or tours.
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18. Tourist & Caravan Parks
This category is open to all tourist and caravan parks offering a tourism experience. Entry is open but not limited to cabin, caravan and/or tenting accommodation providers.
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19. Backpacker Accommodation
This category is open to accommodation providers primarily catering to backpackers. The focus of this award is on facilities and services that enhance the tourism experience.
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20. Hosted Accommodation
This category is open to owner/operator accommodation providers offering a high degree of personal contact with guests. Entry is open but not limited to bed & breakfast, farm stay, cottage or other intimate, boutique, colonial or heritage accommodation.
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21. Unique Accommodation
This category is open to properties developed around unconventional accommodation infrastructure. The focus of this award is on the way in which the nature of the accommodation, and services enhance the tourism experience. Entry is open but not limited to tented holidays, houseboats, tree houses, underground accommodation and yacht charters.
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22. Standard Accommodation
This category is open but not limited to motels, hotels, self-catering, cabins and pub accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience.
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23. Deluxe Accommodation
This category is open but not limited to apartments, hotels, motels and self-catering accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience.
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24. Luxury Accommodation
This category is open to but not limited to luxury hotels or resorts, with a focus on both the facilities and services that enhance the tourism experience.
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25. New Tourism Development
This category recognises excellence in the planning of tourism infrastructure and/or services with a focus on entrepreneurial vision, harmonious integration with the environment, design and functionality and uniqueness of the service.
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26. QANTAS Award for Excellence in Sustainable Tourism
This category is open to tourism operators that exemplify a strong commitment to sustainable and innovative business practices. The award will recognise and showcase successful tourism businesses that set out to minimise their environmental impact, conserve natural resources, respect local cultures and benefit local communities.
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FACET Golden Guide Award
The Award is designed to encourage
individual tour guides to create and
deliver innovative, accurate and inspiring
tours that will enhance tourism product
and visitor experience. This award is for
an individual tour guide demonstrating
excellence in tour guiding.
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Sir David Brand Award for Tourism
This award recognises the outstanding
achievement by an organisation in
promoting or servicing the Western
Australian tourism industry.
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Sir David Brand Medal
This award recognises the
extraordinary personal and
professional achievement and
contribution by an individual over
many years to the Australian, and
particularly Western Australian tourism
industry. Judges consider in particular
the activities and contribution of the
nominee outside the expectations
of normal employment.
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Sir David Brand Young Achiever Medal
This award is awarded to a person
under the age of 30 and employed in
the tourism industry. The nominee will
have consistently contributed to the
positive image of tourism.
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AAA Touring Star Rating Definitions
The STAR Rating System in Australia is
operated by AAA Tourism, the national tourism
body of the Australian Auto Clubs. We have provided the definitions of the categories for your information.
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